Our Japanese tradition of sho sho sei (compact, efficient, precise) has been a guiding principle in our approach to more sustainable manufacturing and means we have always looked to make the most out of our precious and finite resources. This includes reducing the size and weight of products, using recycled materials in manufacturing, minimising production losses, extending product service life, and employing a ‘use, use and reuse’ approach to all our products.

We are working with a range of organisations to develop more sustainable materials that can be used in the manufacturing and packaging of our products. We are deploying our Dry Fiber Technology to explore ways of developing biomass plastics by the cultivation of Euglena – separating paper into fine cellulose fibres through enzymatic decomposition. Biomass plastic can be produced by extracting the sugar crystals of Euglena, which will reduce use of petroleum-derived plastics.